Digital Inclusion

/Digital Inclusion

Digital Inclusion and the Dairy Farmer – mobile technology for social development

By | February 8th, 2017|Categories: Digital Inclusion|

I am sure many of you look forward to beginning your day with a piping hot cup of coffee or tea. But did you give some thought to where the milk in your tea or coffee came from? If you buy directly from a local tabela (dairy) the answer is easy. If you buy packet milk, [...]

Made In India – in 22 languages

By | November 8th, 2016|Categories: Digital Inclusion, Technology|

Just last week the Indian government made an announcement mandating support for Indian language on all phones sold in India from July 2017 onwards. Any mobile phone (smartphone or feature phone) sold in India after this date will have to support display of content in all 22 official Indian languages and provide input capability in at [...]

Make your Mobile App Offline Ready for India

By | September 18th, 2016|Categories: Digital Inclusion, Offline Ready, Technology|Tags: , |

Google offering YouTube videos in offline mode in the Indian market was a masterstroke. It was like touching the nerve of an average Indian user, irrespective of his social or economic status, geographical location, literacy level or age. Surprisingly, for all kinds of mobile users in India, whether in rural or urban areas, young or old, [...]

The low-income group can now use mobile apps for banking in Digital India

By | August 3rd, 2016|Categories: Banking, Digital Inclusion|Tags: , , , , , |

In India, Pradhan Mantri Jan Dhan Yojana, our government’s national mission for financial inclusion’ has a good looking scorecard, two years after it was launched. With 22.6 Crore Accounts opened till date, 75% of the accounts being active, and a total balance of more than Rs. 40,000 Crore accumulated in banks under the scheme, we can [...]

World is going Small and so should MobileApps

By | July 25th, 2016|Categories: Digital Inclusion, Small Size Apps, Technology|Tags: , , , , |

When the feature phones dominated the mobile phone market, people needed just enough memory space to store their contacts, a few pictures, and maybe some audio files. But the smart phones changed the whole landscape. It was a change whose enormity is yet to sink in completely in the market and the market is yet to [...]

Made In India : Creating apps made for the Indian market

By | June 30th, 2016|Categories: Digital Inclusion, Technology|Tags: , , , , , , , , , , , , , , , , , |

Recently, while passing a KFC outlet, I was amused to see an ad in the window that screamed ‘100% Veg. Paneer Zinger!’ An ad that you are unlikely to see in a KFC window in their home country of USA. The irony that struck me, is that a franchise that gained its fortune on cooking up [...]

Adult Literacy Initiative Through Mobile Applications

By | June 16th, 2016|Categories: Digital Inclusion|

This is an age of “segmentation”, and as the marketing gurus call it – the “one-size-fits-all” strategy does not work. A company has written the script for its own failure if it does that. But segmentation based marketing strategy is never easy and as put very bluntly by Steve Jobs – “You can’t just ask customers [...]

Vernacular is not equal to poor, or rural!

By | June 3rd, 2015|Categories: Digital Inclusion|Tags: , , |

As educated Indians, we are aware of the dangers of prejudice that stems from casteism, gender discrimination or communalism. Therefore, it is amazing that a majority of people are blind to perhaps the most blatant discrimination that we practice, daily – the Great Language Divide. Put simply, if you are not fluent in English, you are [...]

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Why the future of banking depends on Digital Inclusion

By | April 1st, 2015|Categories: Banking, Digital Inclusion|Tags: , |

Financial inclusion is the need of the hour in India – according to World Bank data, only 35% of Indians have an account with a formal financial institution. Less than 8% have debit cards, and less than 2% have credit cards. As per the 2011 Census, only 58.7% of households utilise formal banking services. The Indian [...]

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Think Digital, Think Vernacular

By | March 25th, 2015|Categories: Digital Inclusion, Technology|Tags: , |

Every marketer and ad agency knows that in order to engage with a mass Indian audience, ads need to be translated into local languages. At least 7 languages form a part of a pan-Indian media plan – Hindi, Marathi, Bengali, Gujarati, Telugu, Tamil and Kannada – and more, if specific states become important to a brand’s [...]

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