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And you thought; India cannot produce a Software product!

By | April 11th, 2017|Categories: Uncategorized|

You have heard of many Indian IT companies that are global brand names – Infosys, Wipro and TCS, to name a few.  India is well established on the global map as the largest destination for IT industry, accounting for a whopping 60% of a market valued at USD 130 billion (Source : India Brand Equity Foundation). [...]

Why thinking digital is equal to thinking vernacular

By | October 28th, 2016|Categories: Uncategorized|

  Every marketer and ad agency knows that in order to engage with a mass Indian audience ads need to be translated into local languages. At least seven languages form a part of a pan-Indian media plan – Hindi, Marathi, Bengali, Gujarati, Telugu, Tamil and Kannada – and more, if specific states become important to a [...]

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