Why thinking digital is equal to thinking vernacular

By | October 28th, 2016|Categories: Uncategorized|

  Every marketer and ad agency knows that in order to engage with a mass Indian audience ads need to be translated into local languages. At least seven languages form a part of a pan-Indian media plan – Hindi, Marathi, Bengali, Gujarati, Telugu, Tamil and Kannada – and more, if specific states become important to a [...]