vernacular

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Made In India : Creating apps made for the Indian market

By | June 30th, 2016|Categories: Digital Inclusion, Technology|Tags: , , , , , , , , , , , , , , , , , |

Recently, while passing a KFC outlet, I was amused to see an ad in the window that screamed ‘100% Veg. Paneer Zinger!’ An ad that you are unlikely to see in a KFC window in their home country of USA. The irony that struck me, is that a franchise that gained its fortune on cooking up [...]

3 Questions to ask before developing a future ready ‘Intelligent App’

By | May 25th, 2016|Categories: Ecommerce, Technology|Tags: , , , , , , , |

When the CEO of Alphabet (formerly Google) speaks about the future of technology, the world listens. In Alphabet’s Annual Founder letter, here is what Sunder Pichai predicts, “"Looking to the future, the next big step will be for the very concept of the 'device' to fade away…Over time, the computer itself — whatever its form factor [...]

Vernacular is not equal to poor, or rural!

By | June 3rd, 2015|Categories: Digital Inclusion|Tags: , , |

As educated Indians, we are aware of the dangers of prejudice that stems from casteism, gender discrimination or communalism. Therefore, it is amazing that a majority of people are blind to perhaps the most blatant discrimination that we practice, daily – the Great Language Divide. Put simply, if you are not fluent in English, you are [...]

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Expanding Mobile Payment services- the role of vernacular language applications

By | March 31st, 2015|Categories: Banking, Technology|Tags: , |

With 90% of India’s 250 million internet subscribers accessing the mobile internet (Source : TRAI Data, June 2014) it is inevitable that the mobile payments landscape in the country is heating up. There are currently more than 20 mobile wallet services in the market, as per the RBI website. Typically, such services allow a registered customer [...]

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Think Digital, Think Vernacular

By | March 25th, 2015|Categories: Digital Inclusion, Technology|Tags: , |

Every marketer and ad agency knows that in order to engage with a mass Indian audience, ads need to be translated into local languages. At least 7 languages form a part of a pan-Indian media plan – Hindi, Marathi, Bengali, Gujarati, Telugu, Tamil and Kannada – and more, if specific states become important to a brand’s [...]

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Expanding mobile payment services — the role of vernacular language applications

By | February 4th, 2015|Categories: Banking|Tags: , |

With 90% of India’s 250 million Internet subscribers accessing Internet through mobile (source: TRAI Data, June 2014), it is inevitable that the mobile payments landscape in the country is heating up. There are more than 20 mobile wallet services in the market as per the RBI website. Typically, such services allow a registered customer to top up [...]

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The language of commerce is your native tongue

By | February 1st, 2015|Categories: Digital Inclusion|Tags: , |

We are used to hearing that English is the language of business. As the global economy evolves and buyers and sellers reach each other across national borders and continents, they need to be able to communicate in a common language. However, in my opinion, the language of commerce is your native tongue. It is the language [...]

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Digital Inclusion in the USA – mobile innovation for non-English speakers

By | November 17th, 2014|Categories: Digital Inclusion|Tags: |

At Anant, when we speak about digital inclusion and the need for vernacular language apps, we are thinking of nearly 1 billion Indians who are not conversant in English. However, it’s important to remember that India is not the only country where digital inclusion is a challenge. The USA has an estimated 25 million individuals who [...]

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Making digital inclusion a reality – addressing the vernacular language barrier

By | January 17th, 2014|Categories: Digital Inclusion, Technology|Tags: , |

2014 marks the 25th Anniversary of the World Wide Web. The father of the Web, Sir Tim Berners-Lee, did not create it for personal profit – he was driven by a vision of his creation as a powerful force for social change and expression of individual creativity.  To quote the World Wide Web Foundation, for the Web [...]

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